We
at NBS want to ensure your satisfaction. Before we start any web
site design project we like to define the following:
The
Purpose - What is the purpose of the web site? This is very
important! Most people aren't even sure why they want to have
a web site! The most common reasons for building a website are:
to
provide better customer service
to sell a product
to build familiarity
to provide information
to build customer loyalty
to make a special announcement
Your
Goals - What do you hope to accomplish by building a web
site? The most common answer is to make money or to share
information to friends, family or clients.
Target
Audience - Who do you want to reach to achieve your goals?
Are you targeting a specific race, sex, age group, demographic
location, education facilities, corporate? How do we want to
reach the target audience? Knowing who you target audience consists
of will help your marketing efforts dramatically.
Web
Site Content - What will your target audience expect to
find at your website? Will they be looking to order special
products, easily search a database for past corporate records,
see your newest product line? This is also very important for
marketing.
Pick
a Style - The style is the focal point to all the above
considerations. With this information you can choose a design
that is most appropriate to your target audience and site goals.
Colors and design elements are very important and should be
though thoroughly.
