Titles
Search
Engines consider a Web page title to be the most telling description
of the content of a Web page. This does not mean the first
major heading on the Web page itself, it means the caption
which appears on the title bar of your browser and is controlled
by the <TITLE></TITLE> tags within the <HEAD>
of your HTML document. It's important to put as your keywords
in the title of your main index page.
Web
Site Title is the descriptive title that will appear after
your URL in most search engine listings. A common beginners
mistake is to simply place a company or program's name in
this field, generally creating repetitive title's in the ultimate
listing. For instance, if your company name is Joe Company,
and your URL is 'www.joecompany.com' your listing would end
up looking like this:
www.joecompany.com
- Joe Company
When
you consider that the average listing on a displayed search
is often 25 words or less, you will see how critical it is
to catch the would be consumer's eye fast. A better use of
the Title function for the website in this case would be:
www.joecompany.com
- The Worlds first Joe Company.
The
next consideration in determining a title is, obviously, IMPACT.
Remember that your listing will be one of hundreds, or even
thousands (although we will show you how to optimize that)
of competitors and related subjects. Studies have shown that
while little tricks like all capitalization, graphic inserts,
etc., will draw a consumer's eye, consumers are still most
likely to follow the link which makes it's point quickly and
succinctly.
