Internet Marketing Solutions - Meta Tags - NBS Worldwide, LLC

Meta Tags

Meta tags will help you control your Web site's description in engines that support them. Adding some meta description code can be useful, but is not the only method to increase your rankings. Your <META> text should appear in the <HEAD> part of your document, (if your previous web designer even put them in), like this:

<HTML>
<HEAD>
<TITLE> Title of your site </TITLE>
<META NAME="DESCRIPTION" CONTENT="Write your description here">
<META NAME="KEYWORDS" CONTENT="Keywords or phrases, separated by commas">
<META NAME="ROBOTS" CONTENT="ALL">
</HEAD>
<BODY>

In addition, you need a robots.text file that instructs the robots where to index and where not to index.

Body
If a Web page lacks descriptive text, then there is little chance that Web page will come up in the results of a search engine query. The search engines fort Web pages in order of the density of keywords in the document. It doesn't matter how many times keywords appear in the document, only the percentage.