Frequently
those of us so focused on Internet Marketing and Advertising
tend to forget some of the simpler no-cost / low-cost "off-line"
promotion techniques that can add significantly to sales.
Take a few minutes and review the following list.
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Include
your URL / Email address in your on-hold message system or answering
machine. If your company has different options, "Tech Support",
"Sales" etc. think about giving the caller an option
for the email address of the specific help desk they are looking
for.
If
your company has voice mail, have each employee list your web
site URL and their email address in their response message.
Make
sure all email correspondence has your web site's URL. Often,
new workers don't realize how to create and use tools as simple
as a signature line.
Make
sure everyone in your organization knows your web site's address.
It's surprising how many small and large companies fail to inform
their employees how to direct customers to their web site. Try
spot checks to confirm they know it.
How
about your company literature? Do your letterheads, fax cover
sheets, business cards, statements, purchase orders, packing
slips, etc. have your URL/Email addresses on them? If not seriously
think about adding them next time you order supplies. Certainly
you have your phone number and postal address printed on these
supplies. You should also consider adding your URL and email
address as well.
Print
your URL on all your products and product packaging. Even Pepsi
took the time to change their product packaging to enable customers
to find their URL on EACH of their soda cans. Try to imagine
your product sitting on a retailer's shelf. The potential customer
looking at it may want more information - make it easy for them
to find your web site where they can access the rest of your
product information.
Put
your URL on your building and/or your signs. How many eyeballs
pass your business everyday? Can you imagine how handy this
would be for a real estate agent to have their URL on the sign
that is in front of a house for sale?
Yellow
page listings - Do you list your URL and Email address?
Company
and Personal Vehicles - Every UPS truck we have seen lately
has the company's URL on the side, does yours?
Promotional
items like Coffee Mugs, T-shirts, Ball Caps, Mouse Pads and
Pens all can have your URL printed on them.
